Projects & Products
Want to sell software solutions?
Control an oil tanker with a mobile phone?
Transform and digitize legacy systems to new frameworks?
Want a landingpage website? SEO? SEA?
Want to know more about AR, VR, .. Blockchain?
I can translate ‘Star Trek’ nerd stuff into human
Richard Kay
” Always a plan, even without one.”
Hire me
Personal stuff
Roles that suit me
▶ Entrepreneur
▶ Product Manager/Owner
▶ Pre-Sales
▶ Sales-Engineer
▶ Teacher/Lector
Core competencies
▶ Commercial (with a heart)
▶ Technical software knowlegde
▶ Solution driven
▶ Optimistic ‘can do’ mentality
▶ Create software MVP’s
▶ Good understanding of business and IT
▶ Good network of (semi) nerds ++
"I can create, sell and pre-market 80% of a very good MVP / software prototype. But I am not a programmer."
Operational Mode: How I work
Pre-marketing and sales
Pre-production
Production: Development & Iteration
Post-production: After sales and marketing
- Market trend analysis
- Find the ‘need’
- Create ‘solution’
- Pre-marketing & sales
- Establish requirements
- Create interaction design
- Create functional design
- Create technical design
- Create prototype
- Continuous iteration
- Alpha version
- Beta version
- Soft-launch
- Feedback + Iterations
- Aftercare, sales, market
- Updates
How does that work in detail?
Market trend analysis
- Spot ‘the need’
- Go To Root-Core
- Create ‘the solution’
Pre-marketing
- Define ‘claim’
- Define ‘look and feel’
- Setup landingpages
- Create awareness
- Start diaglogue
- Get customer feedback
- Collaborate
- Measure traction
Pre-sales
- Continue dialogue
- Define ‘sweet spot’ $$$
- Define contracts and licenses
- Pre-sell
Stakeholder Requirements
- Strategic
- Tactical
- Operational
- User stories
- User flow
Interaction Design
- Flow chart
- Front-end
- Backend
- On-Offline
Functional Design
- Functional layout based on requirements
- UX/UI + User onboarding
- Working ‘clickable’ prototype
Technical Design
- Data connection front-end to backend
- Make it ‘future proof’
- API-rest e.g. for marketing/scale/spin’offs
- Smart shortcuts e.g. frameworks
Prototype
- Clickable demo
- Mobile app
- Website
Iteration
- Get user feedback
- Look at trends/development/needs
Spin-offs
- Look at potential spin’offs for extra traction and market making
Soft-launch
- With early birds getting the product out there
- I believe in word-of-mouth marketing
Talking with clients and partners
- What do they want?
- How can they help?
Commercial expansion
- Worldwide and local commercial distribution
- Looking at up-cross sell opportunities
Hard-Soft skills, Tooling and Resources
Hard skills
Wordpress
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Photoshop
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Illustrator
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HTML
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CSS
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SEO optimalisation
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SEA marketing
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Technical
Websites creation
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Mobile app creation (prototype)
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Game creation (prototype)
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Flowcharts (UML)
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JIRA
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Confluence
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Trello
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Methods
Marketing planning
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Sales strategy
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Management
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SCRUM
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Agile
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V-Step (testing)
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Requirements
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Soft skills
Entrepreneurial
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Creative
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Problem solver
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Analytical
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Teamplayer
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Representative
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Goal orientated
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scorecard “skills” provided www.scorecard.work