Richard Francis Kay
Software, Websites, Apps and Games
My specialties:
Sales
Marketing
Consultancy
“I can create, sell and pre-market a very good MVP / software prototype. But I am not a programmer.”
Resume
” Always a plan, even without one.”
Hire me
Personal stuff
Roles that suit me
▶ Entrepreneur
▶ Product Manager/Owner
▶ Pre-Sales
▶ Sales-Engineer
▶ Teacher/Lector
Core competencies
▶ Commercial (with a heart)
▶ Technical software knowlegde
▶ Solution driven
▶ Optimistic ‘can do’ mentality
▶ Create software MVP’s
▶ Good understanding of business and IT
▶ Good network of (semi) nerds ++
Portfolio
Cases
Sales & Marketing
Sales & Marketing
Creating persona's, user stories, seo, sea, sem ...online marketing strategy to create sales and conversion.
Sales & Marketing
Creating persona's, user stories, seo, sea, sem ...online marketing strategy to create sales and conversion.
Operational Mode: How I work
1. Analyze
2. Specify
3. Prototype
4. Sell
- Market trend analysis
- Find the ‘need’
- Create ‘solution’
- Pre-marketing & sales
- Establish requirements
- Create interaction design
- Create functional design
- Create technical design
- Create prototype
- Continuous iteration
- Alpha version
- Beta version
- Soft-launch
- Feedback + Iterations
- Aftercare, sales, market
- Updates
Details
Market trend analysis
- Spot ‘the need’
- Go To Root-Core
- Create ‘the solution’
Stakeholder Requirements
- Strategic
- Tactical
- Operational
- User stories
- User flow
Prototype
- Clickable demo
- Mobile app
- Website
Soft-launch
- With early birds getting the product out there
- I believe in word-of-mouth marketing
Pre-marketing
- Define ‘claim’
- Define ‘look and feel’
- Setup landingpages
- Create awareness
- Start diaglogue
- Get customer feedback
- Collaborate
- Measure traction
Interaction Design
- Flow chart
- Front-end
- Backend
- On-Offline
Iteration
- Get user feedback
- Look at trends/development/need
Talking with clients and partners
- What do they want?
- How can they help?
Pre-sales
- Continue dialogue
- Define ‘sweet spot’ $$$
- Define contracts and licenses
- Pre-sell
Functional Design
- Functional layout based on requirements
- UX/UI + User onboarding
- Working ‘clickable’ prototype
Prototype
- Clickable demo
- Mobile app
- Website
Commercial expansion
- Worldwide and local commercial distribution
- Looking at up-cross sell opportunities
Technical Design
- Data connection front-end to backend
- Make it ‘future proof’
- API-rest e.g. for marketing/scale/spin’offs
- Smart shortcuts e.g. frameworks
Spin-offs
- Look at potential spin’offs for extra traction and market making
Skills
Hard skills
Wordpress
▅▅ ▅▅ ▅▅ ▅▅ ★
Photoshop
▅▅ ▅▅ ▅▅ ▅▅ ★★
Illustrator
▅▅ ▅▅ ▅▅
HTML
▅▅ ▅▅ ▅▅
CSS
▅▅ ▅▅
SEO optimalisation
▅▅ ▅▅ ▅▅
SEA marketing
▅▅ ▅▅
Technical
Websites creation
▅▅ ▅▅ ▅▅ ▅▅ ★
Mobile app creation (prototype)
▅▅ ▅▅ ▅▅
Game creation (prototype)
▅▅ ▅▅
Flowcharts (UML)
▅▅ ▅▅ ▅▅
JIRA
▅▅ ▅▅ ▅▅
Confluence
▅▅ ▅▅ ▅▅ ▅▅
Trello
▅▅ ▅▅ ▅▅ ▅▅ ★
Methods
Marketing planning
▅▅ ▅▅ ▅▅ ▅▅ ★
Sales strategy
▅▅ ▅▅ ▅▅ ▅▅ ★
Consultancy
▅▅ ▅▅ ▅▅ ▅▅ ★
SCRUM
▅▅ ▅▅ ▅▅
Agile
▅▅ ▅▅ ▅▅
V-Step (testing)
▅▅ ▅▅
Requirements
▅▅ ▅▅ ▅▅
Soft skills
Entrepreneurial
▅▅ ▅▅ ▅▅ ▅▅ ★★
Creative
▅▅ ▅▅ ▅▅
Problem solver
▅▅ ▅▅ ▅▅ ▅▅ ★
Analytical
▅▅ ▅▅ ▅▅
Teamplayer
▅▅ ▅▅ ▅▅ ▅▅
Representative
▅▅ ▅▅ ▅▅ ▅▅ ★
Goal orientated
▅▅ ▅▅ ▅▅ ▅▅
scorecard “skills” provided www.scorecard.work