Projects & Products

Want to sell software solutions? Control an oil tanker with a mobile phone? Transform and digitize legacy systems to new frameworks? Want a landingpage website? SEO? SEA? Want to know more about AR, VR, .. Blockchain? I can translate ‘Star Trek’ nerd stuff into human

Richard Kay

” Always a plan, even without one.”

Hire me

πŸ•Ώ +31 6 27 27 43 03

Personal stuff

β–Ά British / Dutch
β–Ά Bachelor of Arts & Technology (with honors)
β–Ά Motorbike + Car license
β–Ά Den Haag (don’t mind travelling)

Roles that suit me

β–Ά Entrepreneur
β–Ά Product Manager/Owner
β–Ά Pre-Sales
β–Ά Sales-Engineer
β–Ά Teacher/Lector

Core competencies

β–Ά Commercial (with a heart)
β–Ά Technical software knowlegde
β–Ά Solution driven
β–Ά Optimistic ‘can do’ mentality
β–Ά Create software MVP’s
β–Ά Good understanding of business and IT
β–Ά Good network of (semi) nerds ++

"I can create, sell and pre-market 80% of a very good MVP / software prototype. But I am not a programmer."

Operational Mode: How I work

Pre-marketing and sales

Pre-production

Production: Development & Iteration

Post-production: After sales and marketing

  1. Market trend analysis
  2. Find the ‘need’
  3. Create ‘solution’
  4. Pre-marketing & sales
  1. Establish requirements
  2. Create interaction design
  3. Create functional design
  4. Create technical design
  1. Create prototype
  2. Continuous iteration
  3. Alpha version
  4. Beta version
  1. Soft-launch
  2. Feedback + Iterations
  3. Aftercare, sales, market
  4. Updates

How does that work in detail?

Market trend analysis

  • Spot ‘the need’
  • Go To Root-Core
  • Create ‘the solution’

Pre-marketing

  • Define ‘claim’
  • Define ‘look and feel’
  • Setup landingpages
  • Create awareness
  • Start diaglogue
  • Get customer feedback
  • Collaborate
  • Measure traction

Pre-sales

  • Continue dialogue
  • Define ‘sweet spot’ $$$
  • Define contracts and licenses
  • Pre-sell

Stakeholder Requirements

  • Strategic
  • Tactical
  • Operational
  • User stories
  • User flow

Interaction Design

  • Flow chart
  • Front-end
  • Backend
  • On-Offline

Functional Design

  • Functional layout based on requirements
  • UX/UI + User onboarding
  • Working ‘clickable’ prototype

Technical Design

  • Data connection front-end to backend
  • Make it ‘future proof’
  • API-rest e.g. for marketing/scale/spin’offs
  • Smart shortcuts e.g. frameworks

Prototype

  • Clickable demo
  • Mobile app
  • Website

Iteration

  • Get user feedback
  • Look at trends/development/needs

Spin-offs

  • Look at potential spin’offs for extra traction and market making

Soft-launch

  • With early birds getting the product out there
  • I believe in word-of-mouth marketing

Talking with clients and partners

  • What do they want?
  • How can they help?

Commercial expansion

  • Worldwide and local commercial distribution
  • Looking at up-cross sell opportunities

Hard-Soft skills, Tooling and Resources

Hard skills

Wordpress
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

Photoshop
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…β˜…

Illustrator
β–…β–…Β β–…β–…Β β–…β–…Β 

HTML
β–…β–…Β β–…β–…Β β–…β–…

CSS
β–…β–…Β β–…β–…Β 

SEO optimalisation
β–…β–…Β β–…β–…Β β–…β–…Β 

SEA marketing
β–…β–…Β β–…β–…Β 

Technical

Websites creation
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

Mobile app creation (prototype)
β–…β–…Β β–…β–…Β β–…β–…Β 

Game creation (prototype)
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Flowcharts (UML)
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JIRA
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Confluence
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Trello
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Methods

Marketing planning
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Sales strategy
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Management
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SCRUM
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Agile
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V-Step (testing)
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Requirements
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Soft skills

Entrepreneurial
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Creative
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Problem solver
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Analytical
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Teamplayer
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Representative
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Goal orientated
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β 

scorecard “skills” provided www.scorecard.work

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