Richard Francis Kay

Software, Websites, Apps and Games

My specialties:

Sales

Marketing

Consultancy

“I can create, sell and pre-market a very good MVP / software prototype. But I am not a programmer.”

Resume

” Always a plan, even without one.”

Hire me

πŸ•Ώ +31 6 27 27 43 03

Personal stuff

β–Ά British / Dutch
β–Ά Bachelor of Arts & Technology (with honors)
β–Ά Motorbike + Car license
β–Ά Den Haag (don’t mind travelling)

Roles that suit me

β–Ά Entrepreneur
β–Ά Product Manager/Owner
β–Ά Pre-Sales
β–Ά Sales-Engineer
β–Ά Teacher/Lector

Core competencies

β–Ά Commercial (with a heart)
β–Ά Technical software knowlegde
β–Ά Solution driven
β–Ά Optimistic ‘can do’ mentality
β–Ά Create software MVP’s
β–Ά Good understanding of business and IT
β–Ά Good network of (semi) nerds ++

Portfolio

Cases

Sales & Marketing

Sales & Marketing

Creating persona's, user stories, seo, sea, sem ...online marketing strategy to create sales and conversion.

Sales & Marketing

Creating persona's, user stories, seo, sea, sem ...online marketing strategy to create sales and conversion.

Operational Mode: How I work

1. Analyze

2. Specify

3. Prototype

4. Sell

  1. Market trend analysis
  2. Find the ‘need’
  3. Create ‘solution’
  4. Pre-marketing & sales
  1. Establish requirements
  2. Create interaction design
  3. Create functional design
  4. Create technical design
  1. Create prototype
  2. Continuous iteration
  3. Alpha version
  4. Beta version
  1. Soft-launch
  2. Feedback + Iterations
  3. Aftercare, sales, market
  4. Updates

Details

Market trend analysis

  • Spot ‘the need’
  • Go To Root-Core
  • Create ‘the solution’

Stakeholder Requirements

  • Strategic
  • Tactical
  • Operational
  • User stories
  • User flow

Prototype

  • Clickable demo
  • Mobile app
  • Website

Soft-launch

  • With early birds getting the product out there
  • I believe in word-of-mouth marketing

Pre-marketing

  • Define ‘claim’
  • Define ‘look and feel’
  • Setup landingpages
  • Create awareness
  • Start diaglogue
  • Get customer feedback
  • Collaborate
  • Measure traction

Interaction Design

  • Flow chart
  • Front-end
  • Backend
  • On-Offline

Iteration

  • Get user feedback
  • Look at trends/development/need

Talking with clients and partners

  • What do they want?
  • How can they help?

Pre-sales

  • Continue dialogue
  • Define ‘sweet spot’ $$$
  • Define contracts and licenses
  • Pre-sell

Functional Design

  • Functional layout based on requirements
  • UX/UI + User onboarding
  • Working ‘clickable’ prototype

Prototype

  • Clickable demo
  • Mobile app
  • Website

Commercial expansion

  • Worldwide and local commercial distribution
  • Looking at up-cross sell opportunities

Technical Design

  • Data connection front-end to backend
  • Make it ‘future proof’
  • API-rest e.g. for marketing/scale/spin’offs
  • Smart shortcuts e.g. frameworks

Spin-offs

  • Look at potential spin’offs for extra traction and market making

Skills

Hard skills

Wordpress
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

Photoshop
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…β˜…

Illustrator
β–…β–…Β β–…β–…Β β–…β–…Β 

HTML
β–…β–…Β β–…β–…Β β–…β–…

CSS
β–…β–…Β β–…β–…Β 

SEO optimalisation
β–…β–…Β β–…β–…Β β–…β–…Β 

SEA marketing
β–…β–…Β β–…β–…Β 

Technical

Websites creation
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

Mobile app creation (prototype)
β–…β–…Β β–…β–…Β β–…β–…Β 

Game creation (prototype)
β–…β–…Β β–…β–…Β 

Flowcharts (UML)
β–…β–…Β β–…β–…Β β–…β–…Β 

JIRA
β–…β–…Β β–…β–…Β β–…β–…Β 

Confluence
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…

Trello
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

Methods

Marketing planning
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

Sales strategy
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

Consultancy
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

SCRUM
β–…β–…Β β–…β–…Β β–…β–…Β 

Agile
β–…β–…Β β–…β–…Β β–…β–…Β 

V-Step (testing)
β–…β–…Β β–…β–…Β 

Requirements
β–…β–…Β β–…β–…Β β–…β–…Β 

Soft skills

Entrepreneurial
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…β˜…

Creative
β–…β–…Β β–…β–…Β β–…β–…Β 

Problem solver
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

Analytical
β–…β–…Β β–…β–…Β β–…β–…Β 

Teamplayer
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β 

Representative
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β β˜…

Goal orientated
β–…β–…Β β–…β–…Β β–…β–…Β β–…β–…Β 

scorecard “skills” provided www.scorecard.work

Get in touch with me

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