Before you go into online marketing activities and methods, you should do the following first:
Step 1: Define your goals:
- Strategic goals
- Tactical goals
- Operational goals
- Financial goals
- Sales goals
- Marketing goals
- … anything else you might consider a goal (on a ‘high’ abstract level)
After you have defined your goals, you might want to make them ‘SMART’ – which stands for:
Why are we doing this? Well, this way you are setting up a clear GOAL (to be achieved) and you have set the (smart) boundries. This way your (online) sales and marketing approach have a clear understanding what you expect to get as an result.
It’s up to online sales and marketing HOW to achieve that.
BTW – If I write about SAM – that means ‘sales and marketing.