I'm Good At Fixing Growth.
Commercial Director · Fractional CCO · Product Builder
I step in when a strong product or business isn't performing commercially. I find what's holding growth back — and fix it.
Something is stopping growth
Most companies don't actually have a sales problem. Something underneath sales isn't working.
- The product is difficult to understand.
- The proposition isn't sharp enough.
- Pricing doesn't reflect value.
- Marketing and sales don't connect.
- The company entered the wrong market.
- Or a technically brilliant product simply isn't easy to buy.
What I do
- Fix Growth — Find what's holding commercial performance back.
- Build GTM — Turn products into propositions people buy.
- Open Markets — Create traction in new markets and regions.
- Commercialise Tech — Make complex products easier to understand, sell and scale.
Proof, not promises
- 1700% — Growth over eight years
- 300% — ARR growth
- €500K+ — Enterprise deals
- 4× — Software revenue
- 80% — Fewer operational errors
- €450K — Investment secured
- 6 → 3 — Months: stalled project recovered and delivered
Selected work
- 400% Revenue Growth — 400% annual revenue increase. Customers stayed.
- Legacy to International SaaS — 300% ARR growth and international expansion.
- 4x Revenue — Revenue quadrupled.
- €450K Investment — €450K investment secured.
Diagnose before prescribing
I look across the whole commercial system — product, proposition, positioning, pricing, GTM, process, people, pipeline.