I'm Good At Fixing  Growth.

Commercial Director · Fractional CCO · Product Builder

I step in when a strong product or business isn't performing commercially.  I find what's holding growth back — and fix it.

Something is stopping growth

Most companies don't actually have a sales problem.  Something underneath sales isn't working.

  • The product is difficult to understand.
  • The proposition isn't sharp enough.
  • Pricing doesn't reflect value.
  • Marketing and sales don't connect.
  • The company entered the wrong market.
  • Or a technically brilliant product simply isn't easy to buy.

What I do

  • Fix GrowthFind what's holding commercial performance back.
  • Build GTMTurn products into propositions people buy.
  • Open MarketsCreate traction in new markets and regions.
  • Commercialise TechMake complex products easier to understand, sell and scale.

Proof, not promises

  • 1700%Growth over eight years
  • 300%ARR growth
  • €500K+Enterprise deals
  • Software revenue
  • 80%Fewer operational errors
  • €450KInvestment secured
  • 6 → 3Months: stalled project recovered and delivered

Selected work

All projects

Diagnose before prescribing

I look across the whole commercial system — product, proposition, positioning, pricing, GTM, process, people, pipeline.